Snap While You Sweat: The World’s Gym Selfie Hotspots

Snap While You Sweat: The World’s Gym Selfie Hotspots

Snap While You Sweat: The World’s Gym Selfie Hotspots

Written By: SportsShoes

Did you even go to the gym if you didn’t take a selfie? Since the inception of Instagram, many of us have taken more of an interest in documenting and sharing our lives with our family and friends. Whether you’re posting a pic of your brand-new wheels, your summer holiday or a selfie in your new gym gear, it’s easy to get excited about updating the ‘gram.

With over 3.3 million posts under the hashtag #gymselfie, the online photo sharing platform has become the go-to place for fitness inspiration, training advice and, for many users, is where they document their fitness journeys too. With this in mind, we wanted to investigate which cities around the globe are the most snap-happy when it comes to their workouts. Which countries, and locations in particular, enjoy posting a snapshot of the time they spend at their local gym? We set about evaluating the number of Instagram posts for gyms in over 500 cities around the world against each city’s population, to reveal which residents take the most photos while they work out!

Jump to Top 10 British Gym Selfie Hotspots

Top 25 Global Gym Selfie Cities

We may speak different languages, but the gym selfie is universal, with cities from different continents across the globe finding themselves in our rankings for the most snap-happy fitness enthusiasts. The top spot was filled by Spain’s Marbella, with a high score of 68.3 - making its gyms the most photographed in the world. The UAE’s Dubai followed closely behind with a score of 67.8, and the UK’s city of Norwich came in third, scoring 48.5 points.

The UK came out on top as the country where gym users are most likely to snap while they sweat, with eight British cities featuring in the top 25 alone. Australia followed, with seven of its cities in the top 25 and the United States is third, featuring four cities partial enough to a gym selfie to land in the top 25.

# City Country Population Instagram Hashtags #gymselfie Score
1 Marbella Spain 134,623 9,197 68.3
2 Dubai United Arab Emirates 2,921,376 198,200 67.8
3 Norwich United Kingdom 213,166 10,346 48.5
4 Wigan United Kingdom 175,405 8,445 48.2
5 Leeds United Kingdom 455,123 17,229 39.0
6 Warrington United Kingdom 165,456 5,527 33.4
7 Toowoomba Australia 131,258 4,298 32.7
8 Perth Australia 1,896,548 59,745 32.0
9 Stockport United Kingdom 139,052 4,320 31.1
10 Atlanta USA 524,067 14,715 28.1
11 Bendigo Australia 100,617 2,761 27.4
12 Las Vegas USA 667,501 15,984 24.0
13 Brescia Italy 184,826 4,352 23.6
14 Brisbane Australia 2,189,878 51,315 23.4
15 Townsville Australia 196,219 4,554 23.2
16 Cardiff United Kingdom 447,287 10,006 22.4
17 Liverpool United Kingdom 906,443 19,543 21.6
18 Houston USA 2,323,660 49,373 21.3
19 Bristol United Kingdom 693,552 14,706 21.2
20 Canberra Australia 367752 7,566 20.6
21 Winnipeg Canada 824,771 16,453 20.0
22 León Spain 134,305 2,597 19.3
23 Girona Spain 96,188 1,790 18.6
24 Salerno Italy 125,797 2,303 18.3
25 Chicago USA 2,679,080 47,240 17.6

1. Marbella

With over 9,000 hashtags and a population of just 134,000, the sunny coastal city of Marbella on Spain’s Costa del Sol ranks as the number one gym selfie hotspot of the globe with the highest score in our rankings. This is no surprise considering the city is home to around 4,350 health clubs; which includes two popular and Instagrammable spots, the M13 Gym and the Real Club Padel Marbella, where gym users (and even celebrity fitness influencers) love to document their workouts.

The World’s Gym Selfie Hotspots 1

2. Dubai

Sweeping into second place is luxury emirate Dubai. A population of almost 3 million, and just under 200,000 gym hashtags on Instagram, cements it as its own gym selfie hotspot; quite predictable given the city’s commitment to fitness, where residents take part in an annual fitness challenge involving 30 minutes of exercise every day for 30 days. For the most Instagrammable gym in the area, head to Barry’s Bootcamp, a boutique fitness studio hailing from the US.

The World’s Gym Selfie Hotspots 2

3. Norwich

Norwich, the UK’s highest appearance in the line-up, packs a punch in third place, with just over 10,000 gym hashtags and a population of 213,166 people giving it a score of 48.5 in our rankings. Personal trainers and fitness enthusiasts alike post on the photo sharing app from all over the city, with gym Hustle Norwich providing a very Instagram friendly background for the gym selfies of Norwich residents.

The World’s Gym Selfie Hotspots 3

Top 20 British Gym Selfie Hotspots

Britain takes the podium as the global gym selfie hotspot, with eight of the top 20 places filled by cities in the UK. Norwich celebrates first place, scoring 48.5 points, with Wigan and Leeds following behind.

With six northern cities in the top 10 alone, and a combined 65,000 hashtags, the country’s Northerners just edged in front of their southern counterparts as most likely to post their gym pics on Instagram. While Edinburgh is the only Scottish city, and Cardiff the only Welsh, to feature in the top 20 rankings.

Perhaps surprisingly, neither Londoners nor Mancunians are amongst the most snap-happy gym goers, ranking 35th and 44th respectively.

# City Population Instagram Hashtags #gymselfie Score
1 Norwich 213,166 10,346 48.5
2 Wigan 175,405 8,445 48.2
3 Leeds 455,123 17,729 39.0
4 Warrington 165,456 5,527 33.4
5 Stockport 139,052 4,320 31.1
6 Cardiff 447,287 10,006 22.4
7 Liverpool 906,443 19,543 21.6
8 Bristol 693,552 14,706 21.2
9 Swindon 185,609 3,266 17.6
10 Edinburgh 542,599 9,246 17.0
11 Leicester 556,930 9,354 16.8
12 Telford 147,980 2,122 14.3
13 Oxford 171,380 2,380 13.9
14 Worcester 101,659 1,395 13.7
15 Ipswich 178,835 2,438 13.6
16 Exeter 117,763 1,578 13.4
17 Eastbourne 118,219 1,444 12.2
18 Watford 125,707 1,479 11.8
19 Maidstone 107,627 1,256 11.7
20 Cambridge 158,434 1,776 11.2

1. Norwich

Norwich is front of the pack when it comes to taking gym selfies, not just in the UK, but also globally - ranking third worldwide. A population of just over 210,000 have posted 10,346 hashtags on the ‘gram, proving the picturesque East Anglian city is full of social media savvy fitness lovers.

The World’s Gym Selfie Hotspots 4

2. Wigan

Wigan also boasts an impressive #selfiescore globally, ranking fourth worldwide and second in the UK. Over 8,440 posts have been uploaded by those from the Greater Manchester town, which has around 175,000 residents.

The World’s Gym Selfie Hotspots 5

3. Leeds

Yorkshire city Leeds has 17,729 Instagram posts under its gym-related hashtags, bringing the city in as the fifth most fond of a gym selfie globally, and third most likely to post a workout snap in the UK.

The World’s Gym Selfie Hotspots 6

If this has inspired you to get back into or just make the most of your gym time in 2022, make sure you’re fully prepared before you step foot inside! Take a look at our training hub for fitness advice, kit yourself out with accessories to supplement your workout and make sure you’re wearing the right shoes to train safely.


We counted over 1.5 million hashtags on Instagram, looking at #[city]gym and #gym[city] along with their translated counterparts for over 500 cities around the globe. We then analysed the data against the population sizes of each city, in order to give each location a score and reveal which city is most likely to take a photo while at the gym. All data correct as of December 2021.

PayPal Direct

Please wait while we authorise your payment.


PayPal Direct

Please wait...


PayPal Direct

Sorry, there was an error with PayPal, please try again later or alternatively use another payment method.